Website Builder: Checklist For An Effective Web Design
Websites have different purposes and functions. Some of the purposes and functions of websites are for business purposes, for personal use such as blogs, and venue for different advocacies. A tool used to create websites is referred to as a website builder. It is a type of computer software which specifically utilizes HTML, programming and scripting languages to create a web page. All in all, web pages comprise a website.
Two hundred and fifty-five million websites are up in the internet in 2010 alone, with 21.4 million websites added in the same year. Not all websites stand out. Google, Facebook, Youtube, and Yahoo are the most commonly viewed websites in the internet. These websites used an effective website builder. However, using a good website builder is not enough. For a website to be deemed effective, it should have the following characteristics:
A visually appealing appearance should be the first thing that is embodied by a site created using a website builder. The checklist of a visually sound website is the color, text, graphics, photos, and simple design. Always remember that first impressions last. It is important to leave a good impression to your page visitor. The website is a tool which represents your company's personality. The color scheme should blend well, and is not an eye sore. The text should be friendly to the reader's eyes. Unusual text colors and large fonts sometimes send the wrong impression to page viewers. If there's no need to place photographs and graphics, then don't bother putting them in your page. Unnecessary graphics may cause a total visual blur. For photographs, always opt for those with the highest quality. Lastly, simplicity is beauty. A minimalist website always looks best.
The content is the next thing to keep in mind for an effective web design. The successful launching of a website depends on the quality of the content. The content must exhibit substance, clarity of thought and fresh facts. Simple and clear content is the key. Unless you're writing for a blog, short and concise will do. For search engine optimization, update it regularly. This technique is done to rank in search engines and generate page views.
If it is not usable and functional, a web design will not be effective. If it works properly; it is functional. Browsing your website and checking for non-working links will regularly test its functionality. It is important to beware of errors for websites which offer registration. Moreover, the website should also be usable in the sense that its page layout is user-friendly -with easily located icons and links. Thus, it should allow easy navigation. The webpage must be able to adapt when viewed using a computer with different screen resolution.
Link building and tracking should also be done by the web administrator. Linking your site with prominent websites can help generate more page views. Some websites submit articles to PR websites which in turn, will provide links back to their websites. Meanwhile, tracking is done with the aid of internet software. The pages they viewed and the page viewers should be tracked by the administrator. This will aid you to evaluate your website's strengths and weaknesses, and improve it.
Having a professional website builder create your website does not guarantee you a successful web launching project. It must also have an effective web design. The three indicators of a good design is the content, appearance, functionality, usability and other processes such as link building and tracking. The idea is to send the message across with a visually sound appearance and substantial content.
Published October 6th, 2011
Filed in Ecommerce