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If you've purchased anything at all over the Internet, you know all about the Internet shopping cart. Websites use the shopping cart to make a customer's shopping experience easier, and also to increase sales on the website.

Those who shop online know that the shopping cart is very much like the real thing that you see in a physical store. Items that you wish to purchase can continue to be held there until you are ready to checkout. Your total is automatically calculated and payment is made securely through your computer. It is similar to a store checkout line and is very simple to do.

The shopping cart, or ecommerce cart, lets a consumer select items to purchase online. A shopper can easily point and click on a product and it will be placed in a virtual cart for purchase at a later time. This is beneficial for the buyer and seller. When a shopper can navigate a site quickly, they can spend more time browsing for other purchases. This can increase sales and increase profits for the seller.

By having a save feature, the cart provides another avenue for sale. Sometimes purchasers are not quite ready to buy when they are web surfing. They may be using a computer at work or may not have their payment information at hand. The save feature lets these people keep their items in the cart and come back later to buy them. There are carts that will hold a purchase for even up to a month and sometimes longer.

Another time saving feature of a cart is the totaling feature. When consumers purchase several items, they only have to click on the cart and a subtotal of all items will be available to them. This allows a consumer to stay on budget and again might possibly drive more sales. Some carts will even calculate any sales tax and shipping charges involved, letting the customer make an informed decision of the true cost of items purchased.

The introduction of the cart feature to internet shopping has contributed to its great success. The cart is easy to use. It has memory capability and a helpful totaling feature. It is helpful for the consumer. Online retailers like it too. This is mostly because it increases the amount of sales for the retailer, which results in greater profits.