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The key to making sales using an autoresponder is well-written follow up email messages. It's a fact that most website visitors will not buy anything on the first visit. Normally it takes 6 or 7 visits before they finally make a purchase. The trick is keeping them interested for as long as long as it takes to make the sale. To accomplish this, you'll need to craft innovative yet captivating follow up email messages.

Start by making a list of compelling headlines relevant to the subject of your email. You want to compose a headline that is benefits driven, attracts attention and elicits excitement. Your headline should sum up the solution to your reader's problem. Examples include "Finally! A Natural Remedy for Bunions!" or "Finally, End Your Snoring Problem". If you catch their attention by speaking directly to their problem or issue as it relates to your product or service, the email will have a greater chance of being read.

Another effective way to grab your reader's attention is to use their name in the subject line, headline or body of the message. If you've been good about keeping a detailed database, you can even integrate other personal details such as the town they live in or their birthday. Use this technique sparingly, as email marketers have overused name personalization so much that readers are becoming immune to its effects. Email autoresponders normally have a feature that allows you to personalize your messages.

Normally, an introduction email goes out first. Structure the message so your readers get an idea about what they can expect from future emails. You can also mention information about the company and products being promoted. Create an awesome introduction email message because it sets the pace for the email messages to follow.

In your second follow up email message, let your readers know about your products and services. Most people are immune to advertising and marketing, so the hard sell approach is not what I'm talking about here. Use a conversational style and have the intention to truly be of service. Be sure to explain what your products do and how your readers can benefit from using them.

Following the second email, the third email might be a comparison between your products and services and those of your competitor. This is a good time to review your "U.S.P - Unique Selling Proposition" so you can call out the features that make you a better choice for your target market. Highlight your strengths, and minimize weaknesses (such as a higher price point if yours is higher). If you have testimonials, you should include those in your follow up emails as well as your web site copy.

End every email in your autoresponder series with a teaser. You want your customers to eagerly await your next communication. Also, don't forget to include your contact and order information in the footer of each of your messages. It should be easy for your reader to place an order if they wish to do so. When you put a little thought and time into your follow up email messages and you'll quickly increase sales and customer loyalty.