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If you are anything like me then the idea of generating powerful sales copy is one of the tasks that is always put off. Unfortunately it is a task that cannot be shirked if you want to get the best out of your email list and use the auto-responder facility. It is commonly recognised that most sales are never as a result of the first visit to the product website. The main purpose of the landing page is to record the email address of the visitor who has taken advantage of the bonus offering. The aim of the auto-responder emails to pursuade the visitor to place an order.

How do you build guaranteed content for these emails? You could simply write about the product, or some other factual topic of interest. This type of content can be important when developing a relationship with the members of the list, but unfortunately they don't convince the reader to order anything.

If you want to succeed, you need to be able to write killer emails that that will generate the sales. This is easy to say but really difficult to do well. You could, of course, outsource this task. Alternatively, you could save the money that the outsourcing costs and put it in the bank instead! Good sales copy is very expensive!

So how do you go about writing killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. This method is simple and the skill lies in getting the content right. It is important to understand the overall pattern that the auto-responder emails must conform to.

Email 1. This first email is designed to build up rapport and trust . This is a soft sell email, one which states very clearly what the product features and benefits are. It will set the foundation and describes the product in some detail and tells why the reader will not be able to live without the product.

Email 2. The second email is critical. The reader has already had the first email that described the product so this email is about removing any issues or problems that the reader may have about the product. The simplest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that creates a positive state of mind.

Email 3. The closing email that secures the sale. From the previous two emails You have earned the reader's trust , built the product familiarity and removed any barriers to purchase. So now it is time to get the order. The best approach is to produce a list of killer bullet points about the product and then to provide a click-through to the product purchase.

If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, write out a list of key bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. It is always the benefits that will sell the product. Remember that any purchaser has got to be able to see how buying the product will bring benefit to their lives.

The bigger the benefits, the greater the likelihood of a sale.

The ability to write good copy for these emails is a good skill to learn as it will dramatically raise your profits. Writing good copy is basically about attention to detail and practise and as long as you follow the three email approach you will be able to write successful and effective copy.

If you want some automated help, then there are packages available of pre-written emails aimed at specific Clickbank products. These sales letters are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Typically these packages are restricted in availability in order to protect their effectiveness in the product market place. If you can lay your hands on any of these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the money to arrive.

Roger Titley manages a successful internet marketing business about Cash Creator emails. Visit the web site http://www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit http://www.themillionaireaffiliate.com