You Can Double Your Online Business by Using a Blog
Web traffic is not guaranteed, but one thing is.
If the quality of the content on your website is good and you have the right keywords in your blog, Google will take note of this. If people stay for marked periods of time on your site, Google may decide to consider you an "authority" on your particular topic.
If this happens, Google will index your site and literally thousands of people can then find it. This means that many quality prospects will visit your business online daily.
That said, Google can also be unforgiving. Depending on what you do, it can be "unpredictable."
If Google changes its algorithm or makes the standards for a so-called "authority blog" higher and yours no longer fits within these standards, you may be out of luck. Of course, Google also does not tell you what that standard is, exactly, so it's not as though you can adjust your own behavior accordingly.
Your traffic can disappear instantly.
Luckily, we have Web 2.0 to the rescue, which can be much more effective and a lot quicker than a search engine in getting you tons of traffic. Blogs make it very possible for you as a business owner to take full advantage of it.
David Ledoux explains how he gets over 10,000 visitors to his blog, with over 7000 of those coming from social bookmarking sites. Have a look at Vitale's Hypnotic Marketing 2.0 bonus interview for the full report.
What does that mean? If David had simply sat back and waited for Google or another search engine to recognize him, he'd be getting less than half the traffic he's getting at the present moment.
There are numerous sites such as Digg.com, Stumbleupon.com, and OnlyWire.com that allow you to share your blog posts and articles with communities of millions of users with just a push of a button.
In addition, these social bookmarking sites are free and can produce amazing results if you use them properly.
Regardless, there are some things you keep in mind before you submit blog content willy-nilly. How effective your blog is largely depends on those sites' community members.
In these communities, democracy is key. People vote your blog article up or down. If enough people like it and vote it up, the article becomes highly visible, which means that you get more traffic. It depends on your content and its quality.
If your blog post is more like an ad, or something that's very self-serving, then it won't fly. Marketing and advertising should be next to nil when sharing content on these sites. People don't like to be sold, so don't try it.
And yep, you have to make content interesting. Boring just won't do. Keep your content engaging, funny, interesting, or whatever particular pull is appropriate for your venue. You can play your blog articles back into your product or service in some way, but do it creatively and without "selling" to people.
One good way to do this is to create articles based upon the calendar. Events, holidays, or seasons can be very interesting to write about. If you write about things currently in the news, this can also be very effective, as long as you keep it interesting.
Joe Vitali wrote a blog called "Desperate Valentines," in which he stated 15 things you could do if you were alone on Valentines Day. He launched that blog on February 14th and what do you think happened? Once he submitted it to Digg.com, he generated almost 20,000 unique hits to his blog.
The possibilities are literally endless, so make sure you blog to take advantage of this key component in Internet marketing, gone Web 2.0.
Dr. Joe Vitale and David Ledoux use Blogs and Web 2.0 strategies to multiply their businesses quickly; to find out how, check out their bonus interview over at Hypnotic Marketing.
Published July 21st, 2008
Filed in Home Business, Marketing