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Grabbing people's attention and getting them to read your marketing material is becoming ever so challenging. But techniques and tricks are becoming ever so clever.

You need an effective, attention-grabbing headline to get someone's attention and hold it. Without it, your sales letter is completely useless. The same is true of e-mail subject lines, because they convince people to open them.

There are some hypnotic 'text tricks' you can use to really make your headlines, titles, and subject lines extra appealing. However, I must warn you that some of these tricks are edgy and not for the faint of heart!

We've used these ourselves, so we know they work.

Below are five very unusual ways you can begin to grab someone's attention and stop him or her cold, as long as you have the courage to use them. They are:

1. Use a fill-in-the-blank headline. For example 'Write At The Speed Of _____!' Is there a quicker way to generate curiosity than having a blank in your headline? We've yet to discover one.

2. Write your headline backwards. '!thguohT detpurretninU fO deepS ehT tA etirW' You'll be surprised how many people will sit there and really want to figure out what you're headline says, especially if they're caught off guard!

3. Write two appealing words and one that is totally unrelated. 'Money! Freedom! Cows!' There's something about humor that often combines two or three completely irrelevant ideas or subjects.

4. Emphasize specific words with all capital letters, underlines, or dashes. Here's a hint. Look at headline of this article again. You can make certain keywords really stand out in your headline or title that subconsciously trigger a favorable response from your readers.

5. Censor out one or two words. 'Write at the xxxxx Of Interrupted Thought!' This is similar to having a blank in the headline, but using characters or a 'black box' to block out a word from being seen. Again, your readers can't help but think, 'What are you hiding?'

Once you use these tricks, make sure you explain the title or headline in your opening. Don't be seen as unprofessional. For example, you could start your opening paragraph by saying, "I see my headline got your attention." Then go on and explain yourself so the readers understand.

There are tons of other techniques you can come up with on your own, and these are just a few of the 11 tricks listed in the 'Hypnotic Traffic Tools' bonus report. You can also use these ideas sparingly throughout the body of your content, and not just in your headlines or subject lines.

Test these out and have a little fun!

Marketing on the internet is not as difficult as you may think. Find legitimate ways to make money online, or how to increase your website traffic at http://www.nitromarketing.com/blog