Social Bookmarking 101
Social bookmarking is one way in the world of web 2.0 to quickly drive large amounts of traffic to your website. This can be done with a consistent and exponentially growing basis through this method.
The first question people as is what exactly is social bookmarking it. In essence it is the sharing of websites through bookmarking websites that allow you to rate, comment and share websites that you have found interesting and bookmarked. People are constantly searching for great websites on the topics that interest them. Individuals can use social bookmarking sites in order to find sites on a particular topic based on tags.
These tags work like keywords. The better reviewed and rated the site is, the more people who add the site to their bookmarks the more traffic gets directed to the site. Previously it was page ranking that generated the most traffic for a website and while it is still a major factor when it comes to traffic generation and direction it is not the only thing that can drive traffic to your website.
The difference between search engine results and social bookmarking results is in the process used to find a site that a person is interested in. For instance, if a person likes a certain music group, they will start out searching on popular search engines. In addition, people will also StumbleUpon a site about music based upon what they've looked for before. Even more targeted would be searching with tags which are little keywords that are indexed by places like Technorati and Ice Rocket. If a website tags itself and lets the social bookmarking site that they've updated their website on a certain topic, it will travel all over the web, be syndicated through an RSS feed and be instantaneously transmitted to anyone who possesses a reader.
Just as there are a number of social networking sites there are also a number of social bookmarking sites so there are plenty of places to place your website and be able to share in what you have to offer. The point is to make sure that you diversify. Do not just rely on page ranking. Do not just rely on search engine optimization or PPC advertising. Make sure that you are doing the best you can for your website.
Different social news and network organization produce larger or smaller amounts of traffic. Some of the better known social networking and bookmarking outfits like Digg and Reddit will produce a number of unique visitors who have come to your website because they're interested in what you are writing about. This is much different than search engine results. Through social bookmarking, there is a personal review from other people who will talk about what's on the site. As a result the people who arrive are highly targeted visitors.
There are a number of different sites to post links to and there are also a wide variety of widgets to make it easier. Some of the better known social networking and bookmarking sites that will draw a reasonable amount of traffic from day one include Digg, StumbleUpon, Reddit, Scribd.com and the like. Simply use the search engines to find more and more places. There are also niche specific social bookmarking sites designed to break out various niche markets and cater to them alone. These include both business and personal niches.
Most people, however, will use the larger sites and bookmark their sites, filtering them through the use of specific tags that others can search on. Tags are very easy to use and take a place like Technorati and breaks it down into interest-driven sections that only those people who are interested in will search on and find your website.
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Published July 14th, 2008
Filed in Home Business, Marketing